What Is Digital Transformation - A Storyboard Explanation

The world is radically changing due to accelerated technology leaps creating cool new innovations. On top of this, for the first time in history, the buyer controls the dynamic in the buyer/seller relationship due to the power of social media and the easy accessibility of information.

This is causing huge challenges in the corporate world as business is unable to keep up with the demands of the customer and the success of the competition. The problem is that business is still operating under a mindset that is derived from assembly line management principles created at the start of the 20th century. These principles bring a culture of fear to the workplace that promotes bureaucracy and control which is the antithesis of change and innovation. On top of all of this, the biggest resource to corporate success is the employee - but 90% of them hate their job.

The answer, Digital Transformation (DX). But do you REALLY know what it means? I have put together this 5-minute video to bring awareness of the enormous challenge the world is facing today and the scale of change required with a Digital Transformation strategy.

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